Understand the stock. Not just the numbers.
Make sense of financial metrics, company performance and valuation — without getting lost in complexity.
Analyze stocks. Compare companies. Understand the story behind the data.
Financial Score
Five categories, 18 indicators
- Growth
- Profitability
- Financial Health
- Cash Flow Quality
- Valuation
Pick any company to see its scores, category breakdown and data coverage.
Investing research shouldn't feel like solving a puzzle.
Financial information is everywhere. Understanding what it means is another story. Plainalyst brings financial indicators, market data and straightforward explanations together, helping you focus on what really matters.
Less Noise. More Clarity.
Understand financial information without unnecessary complexity.
Know What Drives the Score.
Explore the metrics and calculations behind each assessment.
Compare With Perspective.
See how different companies measure up across financial characteristics and market conditions.
18 Financial Indicators. Five Key Dimensions.
Go beyond the stock price and explore the financial characteristics of a business.
Growth
Revenue trends and long-term business expansion.
20% of Financial Score
Profitability
How effectively the company converts revenue into profit.
20% of Financial Score
Financial Health
Debt, liquidity and the company's financial position.
20% of Financial Score
Cash Flow Quality
The cash generated by operations and its financial implications.
20% of Financial Score
Valuation
How the market price relates to earnings, sales and cash flow.
20% of Financial Score
Methodology at a glance
Four principles behind every Plainalyst score.
Five Categories, Equal Weight
Each of the five categories contributes 20% to the Financial Score.
Growth Focus
Growth currently measures revenue growth, not earnings growth.
Validated Indicators Only
An indicator is scored only when its data is available and passes validation. Missing or unverified data is shown as such and left out of the score.
Coverage vs Reliability
Data coverage (how many of the 18 indicators are available) is reported separately from data reliability.
Full definitions and formulas are available inside the app after sign-in.
Two Scores. Two Different Perspectives.
Financial Score
Explore a company's financial characteristics across growth, profitability, financial health, cash flow and valuation.
Market Score
Understand recent price momentum, market trends and historical volatility.
A strong stock price doesn't automatically mean a strong business. And a strong business isn't always attractively valued.
Scores are calculated only when sufficient usable data is available. Neither score predicts future investment returns.
Two Companies. One Clearer Perspective.
Compare stocks side by side and see where each company stands out — from profitability and valuation to financial strength and market performance.
- Financial Score
- Financial KPIs
- Category differences
- Relative market performance
- Strengths, risks and limitations
From Complexity to Clarity in Three Steps.
- 01
Search a Company
Find a stock using its ticker or company name.
- 02
Explore the Analysis
Review financial indicators, market conditions, strengths and risks.
- 03
Compare and Understand
Compare companies and explore the reasoning behind their financial assessments.
Built to help investors research companies more clearly — without pretending every financial question has a simple answer.
Clear Insights. Transparent Data.
Financial analysis is only as useful as the information behind it. Plainalyst explains what the available data supports, identifies missing information and avoids presenting unsupported calculations as facts.
Traceable Data
Financial information comes from the application's authorized data integration.
Transparent Methodology
Calculations and scoring rules are explained.
Visible Limitations
Missing, unverified and incompatible data are clearly identified.
You Stay in Control
Plainalyst provides research tools, not automated trades.
Plainalyst is independently developed and is not endorsed by eToro.
Built by an Investor. For Investors.
Victor Gavronschi
Investor • Entrepreneur • eToro Popular Investor
I've spent years working at the intersection of business, entrepreneurship and investing.
Beyond investing in publicly traded companies, I've built my own businesses and invested directly in private companies, particularly in the technology sector. I've also participated in equity crowdfunding.
Those experiences taught me an important lesson: growth alone isn't enough. A business needs to grow sustainably, manage its resources and have a clear direction.
That thinking inspired Plainalyst.
I wanted to create a tool that makes financial analysis more approachable while keeping the numbers, methodology and limitations transparent.
Because better investing starts with understanding the business behind the stock.
Plainalyst is an independent project. It is not affiliated with or endorsed by eToro.
Frequently asked questions
Better Research Starts With Understanding.
Look beyond the stock price. Explore financial performance, compare companies and make sense of the data behind your investment research.